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People are “meaning finders”

“People are meaning finders and meaning makers” (Miles, 2014)

We are wired to find purpose in everything we do, see, say, read, and especially what we work on in our business and the value we provide to our customers.

We find meaning both subjectively and objectively. Learning how to generate meaning from the results your getting in your business keeps you connected to your purpose and enables you to fulfill your greater purpose.

Here are some tactics for generating meaning 

  1. Patterns (trends)
  2. Seeing plausibility (makes sense, or lack thereof)
  3. Clustering (grouping, conceptualizing)
  4. Themes
  5. Making metaphors (rich and complex)
  6. Counting
  7. Partitioning variables (differentiation) 
  8. Noting relationships (shot-term effects, long term consequences)
  9. Generalizing
  10. Factoring (with intention)
  11. Identifying intervening variables
  12. Building a chain of evidence (if, then)
  13. Making conceptual/therapeutic coherence (tie the pieces together)

Miles, M., Huberman, A.M., and Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook textbook. SAGE Publications, Inc.


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