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The function of a human is to express virtue and reasoning – we’re the only living creature able to do so…

Aristotle teaches us about eudaimonia, or according to the Encyclopedia Britannica, “the highest human good, the only human good that is desirable for its own sake (as an end in itself) rather than for the sake of something else (as a means toward some other end).”

So, what does that mean?

According to…

The term “eudaimonia” is a classical Greek word, commonly translated as “happiness”, but perhaps better described as “well-being” or “human flourishing” or “good life”. More literally it means “having a good guardian spirit”.

Eudaimonia as the ultimate goal is an objective, not a subjective, state, and it characterizes the well-lived life, irrespective of the emotional state of the person experiencing it.

In more general terms, Eudaimonism can be thought of as any theory that puts personal happiness and the complete life of the individual at the center of ethical concern.

Why is this important?

As business owners, our core values drive our decisions and our actions. Our integrity and ethics play a part in how we either give to our customers or take from them. It’s how we approach problem-solving.

What is the core of your mission? Do you place your happiness or your customer’s happiness and welfare first???

Prosperity follows those that nurture their authenticity and live in their purpose.


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